iPad Magic to Craft a Safety Presentation (Digital Illusions for Changi Airport Group)

When I was approached by the management of Seletar Airport (Under Changi Airport Group), I immediately identified several issues they faced. In essence, they wanted a safety presentation that fulfills these requirements:

  1. Engaging
  2. Accurate and informative
  3. Safety message to be remembered
  4. Entertaining but serious

Most safety presentations are conducted with an air of sombreness so that the listeners would see the gravity of the consequences. My challenge was to find a delicate balance between seriousness and entertainment. 

Contrary to the assumptions that magic is kiddy and meant for children, magic has the power to create emotions and bring forth important messages, as long as the "story" is logical and well told.

So without further ado, take a look at how I incorporated magic to create strong memory hooks, used drama to engage the audiences, and embedded audience interaction to reinforce my messages.

Signing off,

Alexander Y (Singapore's Top iPad Magic)

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