Mentalism, Storytelling and HP Product Launch

It has always been a challenge to launch a products to the media and partners. While it is logistically simpler to display the products, it is always better to have the products experienced. This experiential engagement allows for a longer impression and lasting memory. 

mentalist alexander yuen

Last week, I had the chance to work with in2Marketing and HP to craft a short 10 minute opening act with these following objectives:

  1. Showcase their products in action
  2. Use the catchphrase of One Live
  3. Smooth Transition to the VIP who will be giving a speech

With these objectives, I came out with a series of routines to capture the audiences attention.

Watch how I skillfully incorporate the Sprocket Plus, the HP Pavillion x360, and the HP Pavillion Gaming into this presentation!


Signing off,

Alexander Yuen 

Magician and Storyteller


Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. While his work is often copied by others, he is unfettered by them as he knows that they can never copy his style.

For any enquiries, do contact him at