alexander yuen

Corporate Suite Magic at Sky Lounge in Japan

In the beginning of September, I was invited to Japan to perform at the Red Bull Air Race’s Sky Lounge. The Sky Lounge hosts dignitaries, the families of the pilots and Japanese superstars.

Red Bull Air Race
Japan iPad magician Alexander Y

The Sky Lounge boasted a clear and direct view of the race itself. Guests were invited to the patio to view the race or come into the suite for refreshments and magic entertainment.


So I had the pleasure of performing to Glay and actor Yu Shirota. But embarrassingly, I did not know the scale of their popularity and performed for them as I would in any corporate event.

There was no gushing or fanboying, I performed for them straight on. It might seem kind of weird but I think that might have been a good approach. Their reactions were genuine, and they are there to relax. So they no longer feel the need to maintain a certain image.

And at the end of the performance, I was told by the organizers, “Oh did you know that was “so and so”?” I admitted that I did not to much surprise cos they are really big in Japan.

Check out their reactions in this video:

I love the Japanese hospitality and the enthusiasm of the audience. And I cannot wait to be back!

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Alexander Y. is Asia’s Top iPad Magician, is often invited internationally to perform. From places like Saudi Arabia, Japan, Egypt, India and Hong Kong. He is best suited for luxury type events as he blends in but stands out from the crowd with his magic

Want Alexander to create magical moment at your event? Contact him at alexander@ipadmagician.org

Theatrical iPad Magic Illusion Show Asia

ipad magic show asia

It has been about 2 months since the end of my stint at Esplanade. The show “If You can Imagine” was a huge success. I got very good feedback from laymen, magicians and practitioners of the arts.

ipad illusion show asia

On my own level, it was a success for me because I finally partitioned a large portion of my time in creating this piece of work. It also brought magic closer to the domain of the arts.


Here is a segment of my show, hope you enjoy it!


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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

Got a story to tell? Contact him at alexander@ipadmagician.org

Esplanade Presents: "If You Can Imagine" (10 Fun Facts)

“If You Can Imagine” - 2nd June

VENUE: ESPLANADE- CONCOURSE

TIME: 6.30PM AND 7.30PM

From “If You Can Imagine” - Miser’s Dream

From “If You Can Imagine” - Miser’s Dream

If You Can Imagine plays for its final 2 runs for Esplanade this coming Sunday (2nd June) at 6.30pm and 7.30pm.

The previous run last Sunday was received with fantastic reception from laypeople, magicians and people in the arts.

From “If You Can Imagine” - Starry Night

From “If You Can Imagine” - Starry Night

Here are 10 fun facts about the show:

  1. Total number of iPads used in this show is 5. Alexander owns 6 iPad Pros, 2 iPad Minis, 3 iPhones and 1 iPad Air.

  2. The concept of this show to Esplanade was shared in the early 2018, but because Flipside festival went for a revamp in 2018, they did not have any magic acts involved. The whole discussion from concept to reality took 1 year and 6 months.

  3. Alexander’s Virtual x Reality (2015) was his first magic performance under Esplanade’s programming. Thereafter, Flipside had magic consecutively from 2016 and 2017, and stopped in 2018. And Alexander’s If You Can Imagine and Elephant in the Room is the first magic performances after the refresh.

  4. In the act, “The Three Kingdoms”, Alexander uses 2 lighters for the same type of magic effect, one at the start where he was recounting on his lonely childhood and one at the finale of his performance where he found peace. This is a subtle addition to hint that though the magic was the same, the effect it had on him was different.

  5. In the original ending of “If You Can Imagine”, Alexander would sit on his chair, and die. But after much discussion, it was modified because it needed a “family-friendly” ending.

  6. The first version of the opening act, “Miser’s Dream”, debut in Saudi Arabia’s Cisco Connect Conference in 2016. Back then it only used 1 iPad. In this current rendition, it uses 4 iPads.

  7. In his closing piece, except for the psychologist, Alexander refers to his actual friends when he talks of a lawyer who wants to be a musician, a doctor that wants to be a painter and a psychologist who wants to just do magic. The psychologist is a subtle reference to himself.

  8. The inspiration for Alexander’s “Starry Night” is a subtle homage to Alexander’s favorite book, “The Little Prince”. He makes 3 subtle reference of it in that act. The first is where he used an imagery close to the The Little Prince’s Planet and the other 2 is for you to find out :)

  9. In totality, Alexander took 2 months of programming the 5 acts that involved the iPad. He then took another 1.5 months for rehearsals.

  10. In his 4th Act called “Society”, Alexander laments about Society telling him to “Stop living in his mom’s basement and doing magic” was an actual thing that was said to him on a dinner date who found out that he was doing magic for a living. Despite knowing that Alexander has a Master’s Degree from NUS, she decided to scoff at him for simply doing what he loves.

  11. (Bonus Fact) Alexander will have to change his 2nd Act “Cocktails of Imagination” to another act for this coming Sunday’s performance because of NEA regulations that does not allow him to distribute unsealed drinks. But he promises that another act of the same theme will be replacing it.

ALEXANDER WILL PLAY AGAIN THIS SUNDAY, 2ND June

VENUE: ESPLANADE- CONCOURSE

TIME: 6.30PM AND 7.30PM


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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

Want more information about Esplanade' Presents’ performances? Contact him at alexander@ipadmagician.org

Elephant in The Room (Esplanade Presents)

We just finished the first weekend of Flipside Festival in Esplanade and it was wonder!

Our Scratch Night performance called Elephant in the Room was well received by the lay audiences.

Here are screen grabs from that night:


Elephant in the Room Flipside
Alexander Yuen Anderson Chua Magic Meta Illusions

This show can be described as cerebral and gestalt. Because if you look at the individual pieces, it might not make a lot of sense. Only when the show is over, and on hindsight, the full picture forms.

We are playing again this Friday (31st May) at 9,45pm at the Annexe Studio. See you there!


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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

Want more information about Esplanade' Presents’ performances? Contact him at alexander@ipadmagician.org

Singaporean iPad Magician Performing for Melbourne Victory Football Club

One of the true joys of being a Singaporean performing internationally is that I am able to represent my country and showcase a slice of what Singaporeans can do. I was invited to Melbourne Victory Football Club (home of Keisuke Honda) to do a showcase of my magic at their business luncheon.

iPad Magician Asia Melbourne

It is really not often you get a true blue Singaporean specially invited to perform for a club like this. I was in fact very nervous when I received the confirmation.

MVFC iPad Magician

I took the time to prepare and crafted something unique for them. Above, you can see a picture of me with the President of the Club Anthony Di Pietro.

It is a joy and privilege to showcase a piece of Singapore in Melbourne. The great news also is that I got a second round of bookings in June. Will be back Melbourne!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. Though he did not get to meet Keisuke Honda, he was soaked in the love of MVFC.

Got a story to tell? Contact him at alexander@ipadmagician.org

iPad Magician Asia in Thailand Pattaya

iPad Magician Asia Bangkok Thailand

The last leg of my iPad Magic Asia Tour brought me to Thailand, Pattaya where I got to perform for the agents of Mitsubishi India.

It was truly a delight to be flown to Thailand for my magic.

iPad magician Singapore

One of the amazing discoveries doing international performances is to find out that the different cultures react differently to magic. I was quick to adapt and that enabled me to successfully engage the audiences with my magic.

iPad Digital Magician Alexander Y

It was a truly amazing night with great entertainment and magic! I thoroughly enjoyed myself and the stay at the wonderful resort too!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. Having a diverse international portfolio, Alexander is able to engage guests of all age and cultures

Got a story to tell? Contact him at alexander@ipadmagician.org

HSBC Women's Golf Championship: How I did not get to meet Michelle Wie

HSBC Womens Golf iPad Magician

If you have been following the golf championships, you would know the name, Michelle Wie. She was the Champion in 2018.

I was booked for the gala reception before the matches for 2019, and I really wanted to meet her. In fact, for this event I created something special featuring Michelle Wie. See it on my Instagram here!

Though I did not get to meet her, it was a wonderful evening of sharing my magic with the wonderful golf enthusiast and golfers!

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Alexander Y. is Asia’s Top iPad Magician, he is the best choice for high end corporate event! His easy presence allow him to engage and enthrall your guests.

Got a story to tell? Contact him at alexander@ipadmagician.org

Mind Tricks! Exploring the Realm of Mind Reading and Mentalism (Pan Pacific Hotel Group - Asia/ Singapore)

Some of you might know that I have a Master Degree in Psychology and have published a few papers in Psychology (Peer Reviewed) Journals as well.

I decided to make full use of this knowledge I have to develop a show based on psychology, body language and research.

Here is a snippet off a show:

During the Chinese New Year festivities, I was engaged by Pan Pacific Hotel Group to perform once again at their Chinese New Year luncheon. I was booked by them last year for my iPad Illusion Show and was delighted to be called back. Obviously, I had to present something different this time.

Mentalist Alexander Yuen Singapore

In this interactive show, I explain how to tell if a person is lying or telling the truth. I also create synchronicity between my participants and occasionally creating very humorous moments.

Psychologist Mentalist Asia Hong Kong

It was a fantastic show and I even got a message from the organizers that my show was the best part of the luncheon:

“Dear Alexander

 The pleasure was certainly ours !

 Yes indeed the clients and our team enjoyed your session best :)  you are amazing !

 Happy Chap Goh Meh and wishing you all the best in this New Year.”

 

It is truly a wonderful feeling to be able to combine what I have studied for a good 6 years into my craft!

Pictures by Shawn Quek (https://www.facebook.com/SQphotog/ )
Event by Heaven’s Gift (https://heavens-gift.com/ )

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Alexander Y. is has spent 6 years in the leading university of Singapore studying psychology. He has published 2 papers in Psychology Journals and have a Master Degree in Psychology. Though he is doing magic and mentalism, his depth in psychology has equipped him with the skills of being an amazing and entertaining mentalist.

For bookings and enquiries, contact him at alexander@metaillusions.com





Grand Illusions with Story Telling for Lux Asia

One of the best things about performing magic is that I get to interact with brands that I truly love. Last year, I did an event for Dunhill, managed by Lux Asia and they have gotten me back this year for their own Chinese New Year Celebration

In order to create a luxurious feel for the magic, I decided to debut one of my latest illusions called “(Desires) From The Other Dimension”. This piece is a slow and romantic piece about the desire for connection in a strange world. It is great for an event where ambiance and theme is the focus, perfect for Lux Asia.

Enjoy!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts.

Got a story to tell? Contact him at alexander@ipadmagician.org

Chopard: Happiness (An Act on Happiness Thru Magic)

Immediately after my trip from Japan, I came back to Singapore to perform a customized performance on the theme Happiness.

This event was jointly organized by Cortina and Chopard, “The Pursuit of Happy-ness”. I was delighted (or should I say, happy) to be able to storyboard a performance like this for them. In my years as an undergraduate psychology student, I learnt many things about happiness in my positive psychology class. I had to justify my degree and this fell right into place for that!

Chopard iPad Magic Happyness

I spoke about the Hedonistic Threadmill in which the pursuit of money in itself will lead to habituation and in fact, the lack of happiness. I exemplified this theme by performing a routine where I make money appear out of my iPad.

Magician Singapore Happiness


Then I also spoke about having close relationships and social support as fundamental to positive mental health.

As a finale, I summarized the points to consider when it comes to happiness by symbolizing happiness as a balloon on a string, I tore the pieces of the string up sharing that having just one component of happiness is not enough. I magically fused them into one string, and share that a wholesome approach is the best.

I guess you can say that I had a great time, and it was truly, a happy ending!


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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He has a Master in Psychology but choose to do magic instead. It brings him joy, and happiness

Got a story to tell? Contact him at alexander@ipadmagician.org


Technology x Magic: InnoCarnival 2018 in Hong Kong

When Technology combined with Magic and Innovation, you get an exciting experience of visually impactful, mind blowing entertainment!

Hong Kong iPad Magician Innovation

For that reason, I was flown to Hong Kong to showcase my work specially for Hong Kong’s Innovation Festival called InnoFiesta. They wanted me to showcase my iPad Magic which they deemed to be a breakthrough in innovation and magic.

This festival was the first time I performed to a public crowd in Hong Kong. The previous engagements were solely for corporate and private events (see my launch for Ford in Hong Kong, FWD insurance Hong Kong and ALCO Launch Hong Kong).

Alexander Yuen InnoFiesta 2018

The crowd thoroughly enjoyed the magic. The organizers were very satisfied with my performance as they agreed that this was an innovative performance combining technology and magic!

Technology iPad Magic Hong Kong

Thank you Hong Kong! I would love to be back once again to share newer and more innovative iPad Magic!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He constantly innovates by pushing the boundaries of technology and magic.

Got a story to tell? Contact him at alexander@ipadmagician.org

Singapore Success Story: iPad Magic for TWG

I have always held TWG in high regards because they are the case study I would study in my Marketing 101 when I was an undergrad. A truly Singaporean brand, shining across the world, internationally. What a dream if I could one day be like them!

iPad Magician Singapore Zouk

Back to the event, the event was held in Zouk, amd TWG had their extravagant anniversary party last week where I was invited to perform.

The guests consisted of theco-founders in TWG, Mr Taha Bouqdib, Ms Maranda Barnes and Mr Rith Aum-Stievenard. Also present was the CEO of OSIM Mr Ron Sim. It was a delight to be able to present my iPad Magic for them and their colleagues.

At the end of the performance, Mr Taha Bouqdib came by to tell me that it was a great show and everyone loved it! It was a great moment to be affirmed by someone of such affluence.

TWG ipad Magician

Thereafter I unbashingly asked for a selfie with him which he happily obliged to.

The night was made even greater when I left the club and bumped into Mr Ron Sim. He then also told me that he really enjoyed the show :)

Alexander Yuen iPad Magic Singapore

It was a wonderful night to be able to perform my iPad Magic and soak in the presence of a great Singaporean success story!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He enjoys his tea every now and then with clotted cream and scones.

Got a story to tell? Contact him at alexander@ipadmagician.org

Recreating History: 25 Years of Chopard's Happy Sport

I always get a thrill when I am asked to recreate brand stories, especially the origin stories. It is inspiring to witness the progression, hard work, set backs and rewards the pioneers of the brands had to face and reap.

iPad Magician Story Teller Magician Chopard

When Chopard asked me to design a storyboard to commemorate the 25 Years of their Happy Sport Watches, I could not say no to it. I really wanted to do it because of the values that Chopard hold as a luxury brand (their commitment to 100% Ethical Gold) and that they exist also as a family business (From Karin Scheufele to her children (and current CEOs): Caroline Scheufele and Karl Scheufele).

Chopard Happy Sport iPad Magic

For this event, I designed a showcase to tell the Chopard’s Brand Story with 4 of my iPads. The audiences consisted of celebrities and socialites. I was really flattered when Zoe Tay remembers me from the previous event where I also performed for a luxury brand.

In fact, Ms Caroline Scheufele herself was present at the event. During the bit where I shared about Karin Scheufele, Ms Caroline Scheufele exclaimed in joy to the audience that that was her mother. It was a really sweet moment for me to be able to create such a precious moment through my magic.

Caroline Scheufele Chopard iPad Magic

The magic and storytelling was incredibly well received. It was wonderful to be able to share their brand story in an engaging and experiential manner!

Celebrities Singapore Alexander Yuen

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He thinks the best type of magic is the kind that strikes an emotional cord, rippling magical moments thereafter

Got a story to tell? Contact him at alexander@ipadmagician.org

iPad Magic for Bvlgari Pop Up: Performing for Zoe Tay, Fann Wong and Sam Willows

I previously spoke about how performing magic for luxury brands and how it requires a good fit in terms of image of the magician and brand as well. And it brings me great joy (and a nice pat on my own back) to be able to perform for Bvlgari again. This time, at their prestigious Pop Up Event where they invited Zoe Tay, Fann Wong and Sam Willows.

Bvlgari Pop Up Corn iPad Magician

On top of top Singapore celebrities and A-listers, there were many socialites who attended the event. The iPad Magic performed had to be of high calibre and classy.

iPad Magician Bvlgari
iPad Magician Singapore Luxury Events

It can be quite nerve wrecking to perform for celebrities, and I actually had to regroup myself before approaching them. At the end, I realised that magic broke the ice and they react like how most people would too.

Zoe Tay iPad Magic Alexander Yuen
Fann Wong Bvlgari

An excellent night it was, a truly wonderful privilege to share my magic :)

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He might occasionally be star struck when performing for Zoe Tay but he is the best choice for A List Celebrities!

For any enquiries, do contact him at alexander@ipadmagician.org

Etiqueta Negra: A Story of the Premium Red Wine

When it comes to launching a new product, brands are always very careful about how they would want information to be presented. It can be in the form of a talk or a speech with powerpoint; but unless the speaker is exceptionally charismatic, speeches tend to be more lackluster.

Etiqueta Negra Wine Launch


VCT Wines came to me asking for a way to launch their premium Red Wine, the Etiqueta Negra. The objective for them was the following:

  1. Tell the origin story of the wine

  2. How it is different from the rest in terms of the taste and texture

  3. Involve the VIP, Master Wine Maker - Marcello Papa

VCT Wine iPad Magic

With that in mind, I crafted a digital magic sequence with the iPad and an LED TV for this. It also involves the VIP at the end which is a perfect lead into his presentation there after.

Here is a rehearsal demo:

Enjoy!

Let me know what you think! If you would like to showcase your latest product in a fun way, drop me an email at: alexander@iPadMagician.ORG

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He also likes wine and the finer things in life.

For any enquiries, do contact him at alexander@ipadmagician.org

Cortina Online: Reimagined Innovation iPad Magic

Reinvention and Innovation is in my blood, it is in the magic that you see. Moving away from tradition, I incorporate technology into my magic.

Cortina Watches also recently took on the path of innovation and started their e-commerce portal, Cortina.Online

Luxury Watch iPad Magician

In order to keep the event thematic, they gotten me to perform for them and showcasing how easy it is to get their exquisite watches online.

It was a great pleasure performing for all their VIPs and esteemed guests.

Check out this video to see how I customized my magic for them:

If you think that I have what it takes to represent your brand, drop me an email at: alexander@iPadMagician.ORG

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He also likes watches and the finer things in life.

For any enquiries, do contact him at alexander@ipadmagician.org

Directing The Greatest Show with P&G Management Team

The challenge of directing a magic show for a management team extends more than just trying to teach the leaders how to execute the magic tricks.

To direct and craft a show requires in-depth knowledge of theatre, lighting and psychology. My team and I were tasked to craft a magic show casting the P&G management team.

The Greatest Show Magic


Using the mood board given to us, “The Greatest Show(man)”, we crafted 5 acts for the management team and with the finale of their boss appearing.

The crash course on magic and performance took a span of 2 weeks, lesser time than we were comfortable with, but it worked out very well because these leaders really put their heart into the rehearsals.


Corporate Team Building Magic Workshop

Also, coupled with the fact that my team and I had the hands on experience of teaching management teams to performance magic (Senior Management Team from WIS, NTU SPMS Professors); all processes were streamlined and efficient.

VIP Appearance Magic Illusion Singapore

It was a tremendously amazing process watching non-magicians perform feats of magic so well. They were indeed a part of The Greatest Show!

Here is a snippet of the finale!



Do you want to have something different, special and meaningful for your next corporate event?

With our operational expertise and experience, we can make that happen! Speak to us! We will be happy to discuss more!

Email me at:

alexander@ipadmagician.org

Signing off!

Alexander Y

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He enjoys watching artsy movies, his favorite directors include, Christopher Nolan, Spike Jonze, Michael Gondry.

For any enquiries, do contact him at alexander@ipadmagician.org

Mentalism, Storytelling and HP Product Launch

It has always been a challenge to launch a products to the media and partners. While it is logistically simpler to display the products, it is always better to have the products experienced. This experiential engagement allows for a longer impression and lasting memory. 

mentalist alexander yuen

Last week, I had the chance to work with in2Marketing and HP to craft a short 10 minute opening act with these following objectives:

  1. Showcase their products in action
  2. Use the catchphrase of One Live
  3. Smooth Transition to the VIP who will be giving a speech

With these objectives, I came out with a series of routines to capture the audiences attention.

Watch how I skillfully incorporate the Sprocket Plus, the HP Pavillion x360, and the HP Pavillion Gaming into this presentation!

 

Signing off,

Alexander Yuen 

Magician and Storyteller

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. While his work is often copied by others, he is unfettered by them as he knows that they can never copy his style.

For any enquiries, do contact him at alexander@ipadmagician.org

Egypt: iPad Magician in the Middle East

A land of mystic and magic, Egypt. The place where fallen kings are mummified and kept in tombs where they believe in the afterlife. Filled with 3000 years of culture and richness, Egypt houses one of the 7 Wonders of the world. 

iPad Magician Egypt

That sounds like something you'd see on a travel catalog, doesn't it? But in March, the iPad Magic Team and I were flown all the way from Singapore to Egypt to witness the magic of Egypt. Actually we were flown to perform at a Technology Conference called Connect HYPE 2018. There were partners from the Middle East at the event including Cisco (Which you might remember that I was performing there 2 years ago for their event in Saudi Arabia. Read more about it here!)

ipad Magician hurghada middle east alexander yuen

We were housed in the lovely Kempinski Soma Bay hotel in Hurghada, It was a wonderful place next to the Red Sea. We had the time to swim inside the Red Sea and did other tourist things. But it was not all play as we had a show to deliver, and deliver we did!
 

iPad Illusion Show by Alexander Yuen

On top of my regular iPad Stage Illusions, I crafted a customized performance for Connect to showcase their digital and online technology. The whole coding process of a customized performance took about 15 hours, and you can see it below:

Though the effort was immense, it was well worth it. The performance was well received, the client loved how we showcased their technical know-hows and their services. 

iPad Magic Singapore Egypt Middle East

After the performance, we went to tour Egypt, seeing the Great Pyramids of Giza. the Sphinx and even the Valley of the Kings. 

Check out a short video here on the various sights and sounds of Egypt:

 

I hope you enjoyed the video because we certainly enjoyed showcasing our magic to the middle east and in Egypt!

Can't wait to be back!

Signing Off 

Alexander Y 

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, Egypt. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He love the Sphinx and how it the word rolls off his tongue. SPHINX

Want to book Alexander at your international event? Contact him at alexander@ipadmagician.org

A MAGIC PLATEAU: TAKING A DIFFERENT STEP IN THE SAME DIRECTION

At some point in time, we all face burnouts in our career. It would feel like we have hit a point where things start to get stagnant; you come in to work, reply emails, send emails, wait for emails, craft proposals and then send more emails. This happens in all jobs, including mine. 

While the cycle for me to feel burnout is substantially longer, the last time I felt a burn out was in 2014, every time that it does hit me, I would take a step back to think, "What can I do differently, that will push me towards the end goal?". This question is important for me as an artist and a self employed entrepreneur. I cannot allow myself to detract too far from my artistic goals. The most common solution to a burnout is to take a long vacation, and that, I do not have the luxury of. 

In order to take a step back from the daily grind, (my routine largely consist of overdosing myself with coffee, replying a ton of emails, crafting a ton of proposals (in which most would be ignored or stolen by competition), coding my iPad Magic Apps (most of the time I am just pulling my hair trying to figure out that ONE thing) and the occasional meetings where I do enjoy), I had to make myself fall in love with the craft of magic again. 

I took on small directorial roles in creating magic shows. Last year, I designed a show consisting of 3 Magicians who performs together like a boyband: The Strangers. This show took over 8 months in terms of conceptualization, casting, rehearsing and troubleshooting. We had been very lucky to get the support of a large number of past clients and events partners for our show. 

While it is easier to coach and design a show for a team who sees you as their mentor, there were challenges to be faced. Overcoming these challenges prepared me for a project that I undertook in late 2017 [Cue Suspenseful Music]:

I took on a project to design and direct a magic show that cast the BOARD OF DIRECTORS of a company. 

I knew this was not going to be an easy feat since it would be different coaching a cast who were used to telling others what to do. Also, their interest in magic might not be as strong as the students under my wing. Another thing that hinted me that this was not going to be an easy task, was the fact that the main client (one of the director of the company), lamented that many other magicians had turned down this challenge (or opportunity).

The whole process began in November and the performance was to be in February. One of the challenges we faced was to find a suitable timing for rehearsal, since all of them have to allocate time outside of work for this, coming to a common time was tedious. Thankful, we were able to settle on a common regular timing. 

We utilized our studio space for our weekly rehearsals. With the help of my fellow trainers, the learning of the magic was one of the easiest part of the process. 

WIS Magic Show Meta Illusions

One of the biggest challenge we faced was to impart theatre techniques to them. Given that they were not in the performing arts, they were not well versed with movement, space and vocal effects. As a director, I had to balance between the drilling of these techniques while bearing in mind the limited time span and their capacity. At the end, everyone did exceptionally well and the show was very well received by their colleagues (If you don't believe me, see the video towards the end).

Theatre Magic SHow Meta Illusions

It was a tremendous joy to see the cast grow from shy individuals to charismatic performers on stage. Such skills are transferable to their careers when they are to do presentations or to meet clients. 

Here is one of the pieces performed that day which incorporates elements of their company's core values and magic:

Taking on this project also taught me the patience and given me the learning experience in crafting meaningful magic. Imparting performance skills to them, sharpened my own. They say that the best way to learn, is to teach; and that is definitely true.

Here is one of my favorite pieces of the show as it serves to inspire the audiences, motivate them to overcome adversity:

So to all that are feeling a little bit unmotivated at work, try something new, try something different. It might be harder at first, but at the end of the day, you will enjoy it!

Magic Show Directed by Alexander Yuen

After the event, we had a strong commendation letter from our client:

Hi, Alexander and Kim,
Sincerely, and on behalf of my colleagues, I thank Metaillusions team for the relentless coaching throughout the months of preparation.
It was a journey travelled with much challenges & frustrations at times from conceptualising to learning to the final moments, as we have members dropping out, we neglect and only to catch up with the practices at the 11th hour etc, and I witnessed how you and your team bore with us during this period and never stopped giving reminders again and again, only to make sure we succeed.
Thank you, Alexander, for the efforts in studying our personalities and customising the roles for us, I am impressed by this segment of the entire process.
There were a couple of genuine miscommunication and misunderstandings which I so appreciate our resolving them together.
Thank you, Kim, for patient guidance despite our constant forgetting of the lines and theatrical techniques.
There were just so many of us with different gaps during the training sessions, I really don’t know how you did it, but you did it.
Thank you, Anderson, Yuqi & Douglas for accommodating our rehearsal, and seeing to stage preparation.
Not easy, but you all made it work.
I am not sure if you still remember I once shared with you that another company actually gave us up after understanding our performing needs and diversified profiles.  Metaillusions took up this mission (which I thought was almost impossible) and made it a success.  Besides the concrete leadership, Metaillusions has a great team.  The young men are disciplined, humble and embrace accountability; as a HR practitioner it has been a long time since I last encountered such professional young generation from this new era.
Honestly, there were some slips during the actual performance, and I personally wished it could be better.  But well that was the best we ever could be at that very moment and I am 100% sure my team gave it all.
So once again, thank you, gentlemen.  On a personal capacity, you helped me see the other side and real side of magic, just like how the sun rises in the morning which is one magical moment that we all take for granted.  Indeed I appreciate magic is all around us so long we can see it.
Metaillusions, you create magic!
Here's wishing Metaillusions a fabulous 2018 & beyond!

 

Regards

Director, Corporate Services

 

Woohoo, and very touched!

Watch how the pieces are seamlessly and beautifully crafted into a performance, here!

Keen to learn magic? Want to have a show designed for your company's special night? Or even incorporating magic into your presentations? Look for the professionals, drop us a line!

HERE!

Signing Off 

Alexander Y 

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He enjoys watching artsy movies, his favorite directors include, Christopher Nolan, Spike Jonze, Michael Gondry.

For any enquiries, do contact him at alexander@ipadmagician.org