caroline scheufele

Recreating History: 25 Years of Chopard's Happy Sport

I always get a thrill when I am asked to recreate brand stories, especially the origin stories. It is inspiring to witness the progression, hard work, set backs and rewards the pioneers of the brands had to face and reap.

iPad Magician Story Teller Magician Chopard

When Chopard asked me to design a storyboard to commemorate the 25 Years of their Happy Sport Watches, I could not say no to it. I really wanted to do it because of the values that Chopard hold as a luxury brand (their commitment to 100% Ethical Gold) and that they exist also as a family business (From Karin Scheufele to her children (and current CEOs): Caroline Scheufele and Karl Scheufele).

Chopard Happy Sport iPad Magic

For this event, I designed a showcase to tell the Chopard’s Brand Story with 4 of my iPads. The audiences consisted of celebrities and socialites. I was really flattered when Zoe Tay remembers me from the previous event where I also performed for a luxury brand.

In fact, Ms Caroline Scheufele herself was present at the event. During the bit where I shared about Karin Scheufele, Ms Caroline Scheufele exclaimed in joy to the audience that that was her mother. It was a really sweet moment for me to be able to create such a precious moment through my magic.

Caroline Scheufele Chopard iPad Magic

The magic and storytelling was incredibly well received. It was wonderful to be able to share their brand story in an engaging and experiential manner!

Celebrities Singapore Alexander Yuen


Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He thinks the best type of magic is the kind that strikes an emotional cord, rippling magical moments thereafter

Got a story to tell? Contact him at