vct wine

Etiqueta Negra: A Story of the Premium Red Wine

When it comes to launching a new product, brands are always very careful about how they would want information to be presented. It can be in the form of a talk or a speech with powerpoint; but unless the speaker is exceptionally charismatic, speeches tend to be more lackluster.

Etiqueta Negra Wine Launch

VCT Wines came to me asking for a way to launch their premium Red Wine, the Etiqueta Negra. The objective for them was the following:

  1. Tell the origin story of the wine

  2. How it is different from the rest in terms of the taste and texture

  3. Involve the VIP, Master Wine Maker - Marcello Papa

VCT Wine iPad Magic

With that in mind, I crafted a digital magic sequence with the iPad and an LED TV for this. It also involves the VIP at the end which is a perfect lead into his presentation there after.

Here is a rehearsal demo:


Let me know what you think! If you would like to showcase your latest product in a fun way, drop me an email at: alexander@iPadMagician.ORG


Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He also likes wine and the finer things in life.

For any enquiries, do contact him at