melbourne ipad magic

Singapore Tourism Board: Telling the Singapore Story in Australia

One of the greatest project I undertook this year (though it is really early in the year), is with Singapore Tourism Board.

Singapore Tourism Board iPad Magic Alexander Yuen

The idea was to craft a routine with the iPad to curate and give a taste of what Singapore is to the Australians in Sydney and Melbourne.

There were a few things that was uniquely Singapore, the food, the night life and our outstanding cocktail bar scene.

I wrecked my brains and stretched my imagination to come out with a cogent story and routine with the iPad. I was delighted to be confirmed and given a chance to fly to Sydney and Melbourne for the first time (I know it is hard to believe that I have never step foot on Australian soil before!)

We traveled to a bar in Sydney located in the Shelbourne Hotel. It was a delight to see motifs of Singapore in a foreign place.

Passion Made Possible

I engaged the guests who signed up for a cocktail and food pairing course by winner of Master Chef Australia Sashi Cheliah (who is a Singaporean based in Australia).

iPad Magic of Master Chef Sashi Cheliah

In the picture above, I do some magic with one of his creations, the spicy pork belly and the chili crab sliders.

Cocktail Magic Native Singapore Social iPad Magic

I also crafted a piece featuring cocktails from 2 of the World’s Best Bars which are located in Singapore, Native and Operation Dagger. It was a pleasure working with fellow craftsmen dedicated to their craft.

Amongst other things, I also did some of my iPad Magic to warm up the guests. It was a real treat for me to perform for the Australians who reacted wildly to the magic.

iPad Magic Sydney Alexander Y

We then flew to Melbourne to perform at the Albion. This was where I got to meet Aussie footballer Danes Swan.

Danes Swan iPad Magic

He thoroughly enjoyed the magic, so much so that he posted a video of me performing my magic on his Instagram, getting raving comments of my wizardry!

The atmosphere in the Albion was more relaxed and less formal. The guests were ready to experience Singapore and have fun. I had so much fun sharing my magic with them!

The Albion iPad Magician

For a first timer in Australia, I thoroughly enjoyed myself. Even more so when I get to share with the audiences a piece of Singapore. This made me feel proud as a true blue Singaporean. This is something that I will always cherish.


Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. Though it was his first time in Australia, he is already in love with their seafood and wine.

Got a story to tell? Contact him at