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iPad Magic: Bvlgari Watch Launch

It is always a true honour to be handpicked as part of the entertainment for prestigious brands (Past luxury clients include: LVMH, Roger Dubuis, Mercedes Benz, Yu Li Fine Jewelry, Moet & Chadon and many more.

It is a testament to the quality and image that these brands are looking for especially when the magic involves their products. A great deal of thought and discussion happens before a performer is entrusted with their brand.

Alexander Yuen Luxury iPad Magic Brand

I was very lucky to be engaged by Bvlgari to showcase their Serpenti and Lucea watches. In this engagement, Bvlgari wanted to have the guests experience more than just magic, they wanted the magic to come alive and for me to showcase their watches.

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I crafted specialize apps on the iPad and devised methods to make the watches appear out of the iPads.

It was a fantastic evening where the guests enjoyed the craftsmenship of these fine watches, the food and also the magic

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Really had a wonderful time with Bvlgari and their guests!


Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way.

For any enquiries, do contact him at

iPad Magic in Technology Events, Innovation Conferences and Creativity Symposium

There is a rising trend for companies to innovate and use technology to meet and exceed KPIs. Numerous conferences and technological events are held almost every day around the world. I have been blessed to be invited to a few, including those organized by NEC, Singtel, DHL and Cisco. 

We must embrace innovation, not just in the consumer and servicing industries, but also the entertainment industry. Magic is no different.

Often I find the best way to innovate is to draw inspirations from the past. Reading about visionaries who do not give up their ideals of the future greatly inspires me and my magic. What they have created then might be outdated right now, but it was way ahead of its time when it was first conceptualized. 

When I embarked on my iPad Magic, my focus was clear. I wanted to focus on innovation and the capacity of imagination. With that, I created this routine in tribute to the greatest inventor of our time, Thomas Edison.


For booking and information,

Signing off,

Alexander Y (iPad Magician)